In the Press
-
AD-ID Univison Partnership
AD-ID, the industry standard for identifying advertising assets across all media platforms, has announced a new partnership with Univision, the leading Spanish-language content company in the United States, to support advertising asset identification and tracking for Univision’s extensive media portfolio…
February 12, 2022
-
WTF is AD-ID?
The convergence of TV, streaming and digital video has complicated the advertising marketplace in many ways. Among them is managing the ads that are running across TV networks, streaming services, connected TV and digital video platforms and publishers. Even recognizing that an ad running in one place is the same as an ad running elsewhere can be a challenge.
September 7, 2021
-
Despite Record-Breaking Upfronts, The Frequency Struggle In CTV Is Still Real
As another upfront season comes to an end, ad-supported streaming services and platforms command center stage as the most sought-after destinations in premium video content. More than $4.5 billion was committed to connected TV (CTV) advertising – an unprecedented sum that continues to grow…
September 2, 2021
-
NBCUniversal taps AD-ID to uniquely identify all creatives in ad-flow
NBCUniversal is adopting AD-ID’s technology for advertisers across its One Platform. AD-ID ensures that each asset is uniquely identified to improve the workflow between advertisers, agencies, vendors and publishers…
July 22, 2021