Our goal is to streamline the media supply chain so the right ad is shown to the end consumer effectively and efficiently.

 
 

How AD-IDs Work

In exactly the same way that a UPC code identifies consumer products, an AD-ID code can be used to identify and associate critical metadata related to the advertisement, such as (but not limited to) title, length and product information.

Understanding these details about the advertising asset is vital, which is why AD-ID is the ad identifier among major media publishers, agencies and advertisers.

 

Our codes are 11 characters for standard definition ads and 12 characters for high-definition or 3D ads.

Each code begins with a 4-character prefix which is licensed to a specific advertiser.

After the prefix is the 7-character code.

The code may be followed by an “H” or “D” if there is a specific media definition.

 
 

Get started with AD-ID today