Our goal is to streamline the media supply chain so the right ad is shown to the end consumer effectively and efficiently.

 
 

How AD-IDs Work

Similar to how your driver’s license number can be used to pull your driving record, an AD-ID code can be used to pull additional information about the advertisement, like the title, length, and product information.

Understanding these details about the advertisement is important, which is why AD-ID is the preferred ad identifier among major media publishers.

 

Our codes are 11 characters for standard definition ads and 12 characters for high-definition or 3D ads.

Each code begins with a 4-character prefix which is licensed to a specific advertiser.

After the prefix is the 7-character code.

The code may be followed by an “H” or “D” if there is a specific media definition.

 
 

Get started with AD-ID today