In The News

08/21/2013 – Commercials negotiations between the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), and the ANA-4A’s Joint Policy Committee (JPC) representing the advertising industry, have mandated universal adoption of Ad-ID.

10/09/2007 - Effective immediately, ISCI--the manual advertising asset coding system in place since 1969--is withdrawn from the marketplace.