In The News

05/29/2020-Ad-ID released a Best Practices White Paper in implementation of the platform for VAST 2.0 which may be downloaded here.

05/19/2020 - It remains a mystery why the video ad ecosystem continues to drag its heels on upgrading from VAST 2.0 to VAST 4.0.

05/19/2020 - In the latest effort to spur universal adoption of Ad-ID, the unified standard for advertising metadata, joint owners ANA and the 4As have worked with industry partners to introduce a “stopgap” solution for agencies and marketers still using the outdated 2.0 version

05/19/2020Telestream®, a leading provider of workflow automation, media processing, quality monitoring and test and measurement solutions for the production and distribution of video, today announced its new Vantage

05/18/2020 – Ad-ID, the industry standard for identifying advertising assets in the US, unveils the industry's first stopgap solution for using the UniversalAdId, an element in newer versions of VAST, within VAST 2.0, the oldest version of VAST.

05/14/2020 – Ad-ID, the industry standard for identifying ads in the US, recently announced the launch of its new website with updated resources for both new and existing customers.

03/12/2020 - Bionic today unveiled integration with Ad-ID in order to enable greater transparency and accountability in the advertising marketplace, eliminate costly errors associated with the inconsistent use of advertising asset identifiers throughout the advertising supply cha

11/26/2019 - A new white paper released by five leading advertising standards organizations highlights the importance for brand safety of adopting effective identification measures across the digital advertising supply chain.

11/07/2019 - The advertising industry is fascinating in a number of ways. On many fronts, the rate of change and adoption of new technology and data is astoundingly fast.

09/06/2019 - MediaQurator and Ad-ID are excited to announce a collaboration initiative delivering real-time service integration capability for their advertising agency subscribers. 

04/05/2019 - I started in ad operations in 2004. There was no video pre-roll or mobile advertising, and we were eight years away from viewability.

12/12/2018 - Together, Marla Kaplowitz, the CEO of the American Association of Advertising Agencies (4A’s) and Bob Liodice, the CEO of the Association of National Advertisers (ANA) call for widespread adoption of Ad-ID® and the Video

12/06/2018 - WideOrbit is making it easier for national cable networks to collaborate with ad buyers, track campaigns, and generate insights from metadata embedded in advertising assets.

07/09/2018 - SMPTE, the organization whose standards work has supported a century of advances in entertainment technology, today announced published standards for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content.

05/07/2018 - Advertisers and brands are facing an increasing set of challenges when it comes to delivering their video ads across non-linear channels.

02/08/2018 - Before the proliferation of mobile, over-the-top, and connected devices, delivering a video ad was simple and straightforward. A video ad was produced, transcoded, distributed, and delivered.

10/25/2017 - Forging a new path for talent, traffic, and distribution.

10/25/2017 -Ad-ID is the industry standard for identifying advertising assets, and the Verance watermark, specified for use with systems conforming to the ATSC 3.0 “Next-Gen TV” family of standards, is an open architecture audio watermarking and impression data exchange offering

05/02/2017 - Debbie Douglas is a busy woman. As broadcast traffic manager at The Martin Agency, Douglas spends part of her day assigning identification codes to the thousands of ads the agency produces annually. It’s just a smaller part of her day than it used to be.

11/01/2016 - As the media and advertising industry’s R&D arm, CIMM has a unique relationship with Ad-ID.