In The News

05/29/2020-Ad-ID released a Best Practices White Paper in implementation of the platform for VAST 2.0 which may be downloaded here.

05/19/2020 - It remains a mystery why the video ad ecosystem continues to drag its heels on upgrading from VAST 2.0 to VAST 4.0.

05/19/2020 - In the latest effort to spur universal adoption of Ad-ID, the unified standard for advertising metadata, joint owners ANA and the 4As have worked with industry partners to introduce a “stopgap” solution for agencies and marketers still using the outdated 2.0 version

05/19/2020Telestream®, a leading provider of workflow automation, media processing, quality monitoring and test and measurement solutions for the production and distribution of video, today announced its new Vantage

05/18/2020 – Ad-ID, the industry standard for identifying advertising assets in the US, unveils the industry's first stopgap solution for using the UniversalAdId, an element in newer versions of VAST, within VAST 2.0, the oldest version of VAST.

05/14/2020 – Ad-ID, the industry standard for identifying ads in the US, recently announced the launch of its new website with updated resources for both new and existing customers.

03/12/2020 - Bionic today unveiled integration with Ad-ID in order to enable greater transparency and accountability in the advertising marketplace, eliminate costly errors associated with the inconsistent use of advertising asset identifiers throughout the advertising supply cha

11/26/2019 - A new white paper released by five leading advertising standards organizations highlights the importance for brand safety of adopting effective identification measures across the digital advertising supply chain.

11/07/2019 - The advertising industry is fascinating in a number of ways. On many fronts, the rate of change and adoption of new technology and data is astoundingly fast.