Reduce Duplication in Ad Storage
Demand and supply side vendors hosting and storing creatives can avoid unnecessary storage of duplicate source media files.
Reduce Need for Proprietary IDs
Using the Ad-ID provided by the advertiser or agency enables a persistent identifier across all channels and vendors, reducing the need to re-identify the asset.
Ad-ID offers free API access so vendor systems can be integrated to retrieve codes and the associated metadata, which provides data consistency across systems. Learn more about our API.
Without Ad-ID, an asset’s identifying information may be re-keyed up to 20 times from the moment an advertiser gives approval to create an ad to the time the ad is published and invoiced. This leads to duplication of effort, increases the likelihood of human error, and increases costs.