Advertiser

Cross-Screen Measurement 

Using Ad-ID codes enables the creative asset to be properly identified across all media platforms, facilitating more granular operations and measurement data. 

More Accurate Ad Delivery 

Better understand your reach and frequency across linear, connected TV, over-the-top, and all digital environments. Ensure that the right message gets delivered to the right consumer, the right number of times.   

Enhanced Post-Delivery Reporting 

Accurate identification of an ad across screens allows for improved data on where and when the ad ran. With more detailed information on the performance of an individual ad, the better a new campaign can be created.  

Improved Asset Management Across Multiple Agencies 

One central system for all agencies to manage ads, avoiding overlap in codes and providing a simple way to see all data across agencies. Prevent loss of data during agency transitions.