For everyone to reap the most benefit, Ad-ID should be used by all companies through the entire workflow from the time the ad is an approved concept until the ad is shown to the end consumer. The more companies that use the Ad-ID code, the more everyone benefits.
Without an Ad-ID code, advertisers, agencies, vendors, and publishers will continue to battle industry challenges like frequency capping, cross-platform measurement, and determining audience reach. And, while these challenges may seem minor now, as the use of multiple platforms becomes more prevalent, solving these challenges will become more difficult.
So, don't wait! Begin using Ad-ID today and experience how using something as simple as Ad-ID can help you save time and money.
To learn more about some of the specific benefits to you, select your company type above or watch this quick video.