2002
Ad-ID is developed by the American Association of Advertising Agencies (4A's) and the Association of National Advertisers (ANA)
2003
First code is created
2007
4A’s and ANA announce the end of ISCI coding standard
2012
1,000,000th code created
2012
Ad-ID 3.0 is released along with a new pricing model
2014
Signed collective bargaining agreement between SAG-AFTRA and ANA-4A's Joint Policy Committee (JPC)
2015
Announced Complete External Access (CEA) capability
2016
UniversalAdId added to VAST 4.0
2017