History of Ad-ID

2002
 
Ad-ID is developed by the American Association of Advertising Agencies (4A's) and the Association of National Advertisers (ANA) 

 

 

 

2003
 
First code is created

 

 

 

 

2007
 
4A’s and ANA announce the end of ISCI coding standard
 

 

 

 

2012
 
1,000,000th code created 

 

 

 

 

2012
 
Ad-ID 3.0 is released along with a new pricing model

 

 

 

 

2014
 
Signed collective bargaining agreement between SAG-AFTRA and ANA-4A's Joint Policy Committee (JPC)

 

 

 

 

2015
 
Announced Complete External Access (CEA) capability

 

 

 

 

2016
 
UniversalAdId added to VAST 4.0

 

 

 

 

2017
 
Eliminated prefix fee