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The Benefits

Universal adoption of Ad-ID will

  • Enable greater transparency and accountability in the advertising marketplace
  • Help eliminate costly errors associated with the inconsistent use of advertising asset identifiers throughout the advertising supply chain
  • Enable more granular audience measurement across multiple platforms

For more information, read Why Everyone Needs to Use Ad-ID and review the specific benefits for everyone in the advertising supply chain below.

Benefits for Advertising Agencies

Unique Codes 
Ad-ID ensures unique codes for all advertising assets. The digital era will require absolute certainty of codes. Ad-ID provides this.

Creation and Management
The Ad-ID system provides code creation and management.

Security Features 
Ad-ID has security features in place that allow permissions for each user. Users may be added and deleted and rights can be restricted and edited. 

Searching and Reporting
Ad-ID provides the capability to search for Ad-ID codes based on specific criteria that users have entered into the Ad-ID system.  Users have the ability to print, email or export the results directly from the Ad-ID system.  Results can be exported to Excel for reporting purposes.

Metadata
Ad-ID allows the creation and management of sharable metadata.  The metadata section is a digital asset management tool where information can be entered into categories such as advertisement, agency, production, traffic, legal, etc.

Easily Accessible Information  
Ad-ID information can be easily accessed by any third party authorized by the advertiser or agency.

Standardizes Coding 
The Ad-ID system standardizes the coding of advertising assets.

Central Source of Information
Using Ad-ID and its web services assures that the correct assets are delivered to the media, and ultimately, to the end consumer by providing a central, secure, web-based source for stakeholders throughout the marketing communications landscape to exchange information about an advertising asset.

Standardized Data
The use of Ad-ID opens the door to many opportunities to standardize the exchange of data for a variety of purposes, i.e. commercial clearance, competitive reporting, commercial verification, and digital asset management.

Integration with Other Systems
Ad-ID complements and integrates with in-house commercial asset management systems.  Ad-ID codes can be generated but do not have to be created directly on the Ad-ID Web site.

Industry Support
Ad-ID has been widely endorsed as a cross-media standard.

Benefits for Advertisers

Unique Codes 
Ad-ID ensures unique codes for all advertising assets. The digital era will require absolute certainty of codes. Ad-ID provides this.

Creation and Management
The Ad- ID system provides code creation and management.

Security Features 
Ad-ID has security features in place that allow permissions for each user. Users may be added and deleted and rights can be restricted and edited. 

Searching and Reporting
Ad-ID provides the capability to search for Ad-ID codes based on specific criteria that users have entered into the Ad-ID system.  Users have the ability to print, email or export the results directly from the Ad-ID system.  Results can be exported to Excel for reporting purposes.

Metadata
Ad-ID allows the creation and management of sharable metadata.  The metadata section is a digital asset management tool where information can be entered into categories such as advertisement, agency, production, traffic, legal, etc.

Easily Accessible Information  
Ad-ID information is easily accessed by any third party authorized by the advertiser or agency.

Standardizes Coding 
The Ad-ID system standardizes the coding of advertising assets.

Central Source of Information
Using Ad-ID and its web services assures that the correct assets are delivered to the media, and ultimately, to the end consumer by providing a central, secure, web-based source for stakeholders throughout the marketing communications landscape to exchange information about an advertising asset.

Standardized Data
The use of Ad-ID opens the door to many opportunities to standardize the exchange of data for many purposes, i.e. commercial clearance, competitive reporting, commercial verification, and digital asset management.

Integration with Other Systems
Ad-ID complements and integrates with in-house commercial asset management systems.  Ad-ID codes can be generated but do not have to be created directly on the Ad-ID Web site.

Industry Support
Ad-ID has been widely endorsed as a cross-media standard.

Benefits for the Media

Unique Codes 
Ad-ID ensures unique codes for all advertising assets. The digital era will require absolute certainty of codes. Ad-ID provides this.

Searching and Reporting
Ad-ID provides the capability to search for Ad-ID codes based on specific criteria that users have entered into the Ad-ID system.  Users have the ability to print, email or export the results directly from the Ad-ID system.  Results can be exported to Excel for reporting purposes.

Central Source of Information
Using Ad-ID and its web services assures that the correct assets are delivered to the media, and ultimately, to the end consumer by providing a central, secure, web-based source for stakeholders throughout the marketing communications landscape to exchange information about an advertising asset.

Industry Support
Ad-ID has been widely endorsed as a cross-media standard.

Benefits for Vendors

Unique Codes 
Ad-ID ensures unique codes for all advertising assets. The digital era will require absolute certainty of codes. Ad-ID provides this.

Central Source of Information
Using Ad-ID and its web services assures that the correct assets are delivered to the media, and ultimately, to the end consumer by providing a central, secure, web-based source for stakeholders throughout the marketing communications landscape to exchange information about an advertising asset.

Standardized Data
The use of Ad-ID opens the door to many opportunities to standardize the exchange of data for many purposes, i.e. commercial clearance, competitive reporting, commercial verification, and digital asset management.

Industry Support
Ad-ID has been widely endorsed as a cross-media standard.