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Corporate Hierarchy

How do I update the parent company information for an advertiser?

If the parent company has changed or needs to be updated for an advertiser in the Ad-ID system, Ad-ID customer service are the only party who can make the change. Please email with name of the advertiser, new parent company information and any other information that needs to be updated (i.e Brand(s), Product(s)).

Why is the corporate hierarchy used?

The hierarchy was implemented to allow for more consistent data for reporting and searching purposes.  The hierarchy also allows us to give the option of locked or unlocked prefixes.