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Ad-ID Announces Digital Video Ad Serving Template Integration and New Study of Embedded Metadata in Digital Video Ads

Monday, 03 November 2014

New York, NY – Today, at the Interactive Advertising Bureau (IAB) Ad Operations Summit in New York, Ad-ID announced that the IAB will start to evaluate standardized, embedded advertising metadata (e.g., digital ad slate) from Ad-ID in all digital video ad assets as part of the new IAB Research & Development Tech Lab. Ad-ID also announced that an IAB digital video task force will develop best practices for integrating Ad-ID into the Video Ad Serving Template (VAST).