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Tuesday, September 30, 2014

Simplifies Process for Advertisers to Activate Commercials

Across Smart TVs, TV Everywhere, and Companion Apps

SAN FRANCISCO, California – September 29, 2014 – Watchwith, the TV industry’s leading Advanced Television content management solution, today announced its integration with Ad-ID, the ad-coding system developed by the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers (ANA).  


Watchwith is used by broadcasters and cable networks including Bravo, FOX and USA Network to create and manage mobile, web, social and first screen TV experiences that deliver perfectly timed related content, commerce and advertising to the viewer. This Ad-ID integration now makes it possible for advertisers that utilize Ad-ID to easily manage and traffic Advanced TV creative assets to Watchwith’s broadcast and cable network customers for widespread distribution.


"Watchwith's Advanced TV campaigns are a great example of how Ad-ID prepares advertising assets for activation across mobile, TV and TV Everywhere," said Harold Geller, Chief Growth Officer for Ad-ID.


“Making it easy for advertisers to add digital campaigns to their 30 second spots is core to our mission," said Zane Vella, Watchwith founder and CEO. “Now Ad-ID makes it even easier for Watchwith’s broadcast and cable customers to traffic those digital campaigns.”


In 2013 Ad-ID was selected by SAG-AFTRA and ANA-4A’s Joint Policy Committee as the sole identifier for all commercials produced for television, radio and digital platforms. Watchwith is a Member of ATSC (Advanced Television Systems Committee), and a Contributing Member of EIDR (Entertainment Identifier Registry).


Watchwith is demonstrating during Advertising Week 2014, on Wednesday, October 1 as part of the AWE Video Track taking place in the Times Center (242 W 41st St.) at booth #B3.




About Ad-ID:

Ad-ID is the industry standard for identifying advertising assets (broadcast, print and digital) across all media platforms. The company, Advertising Digital Identification LLC was developed as a joint venture of the American Association of Advertising Agencies (4A's) and the ANA (Association of National Advertisers) in 2003 to help the advertising industry become more efficient and valuable, from asset management, error avoidance, reduction and resolution, to measurement and accounting. The web-based Ad-ID system is a central, secure source for the industry’s asset identification information, and ensures that all assets are delivered correctly to the media and consumers. Ad-ID serves more than 1,000 advertisers of all sizes and most advertising agencies in the United States. Ad-ID is the preferred advertising identification of the major TV networks, and was named Media Supplier of the Year by Media Magazine in 2012. For more information, visit


About Watchwith:

Watchwith provides a hosted software platform that broadcasters and television networks use to create, schedule and deliver perfectly timed interactive content, advertising and commerce in sync with their programming for Advanced TV experiences. Television producers use Watchwith Showrunner™ to efficiently author original interactive content that is delivered via the Watchwith Real-Time API™ around live broadcast events, pre-recorded programming and commercials. Watchwith enables programmers to control the viewer experience around their content, and to connect with their audience across mobile, web, social and connected TVs. Watchwith is headquartered in San Francisco, California and investors include Rogers Venture Partners, Samsung, ARRIS Group, Inc. and Gracenote.  For more information about Watchwith, visit

Media Contacts:


JR Cordray

(415) 552-1552


Meredith Topalanchik

(917) 595-3036