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Press Releases

DG Commits to Adopt Universal Coding Standards, AD-ID and EIDR, for all Media Assets across All Media Platforms

Wednesday, 08 May 2013

DG Commits to Adopt Universal Coding Standards, AD-ID and EIDR, for all Media Assets across All Media Platforms

DG supports Media and Advertising industry initiative to accelerate video asset identification and trackability standards


Negotiations Between SAG-AFTRA, ANA and 4A's Result in Mandate for Ad-ID in All Commercial Production

Wednesday, 21 August 2013

New York, NY – Updated August 21, 2013 – Commercials negotiations between the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), and the ANA-4A’s Joint Policy Committee (JPC) representing the advertising industry, have mandated universal adoption of Ad-ID. Ad-ID is the industry coding standard for identifying advertising assets across all media platforms.


Major Trade Associations Endorse Ad-ID as Industry Standard for Coding Digital Advertising Assets And Implementing File-Based Workflows Across Entire Marketing Supply Chain

Sunday, 10 February 2013
The Nielsen Company, IAB, CAB, TVB, Advanced Media Workflow Association, other industry groups embrace Ad-ID to increase speed, efficiency, measurement and reduce costs of TV commercial production / distribution.

ANA Board of Directors Unanimously Supports Ad-ID

Wednesday, 01 August 2012

ANA Board of Directors Unanimously Supports Ad‐ID as the Industry Standard for Commercial Ad Coding Board wants standard in place no later January 2014.


4A’s Board of Directors Unanimously Supports Ad-ID

Monday, 08 October 2012

New York, NY – The marketing-media ecosystem moved a step closer to a single, seamless asset identification process with the 4A’s (American Association of Advertising Agencies) Board of Directors announcing its unanimous support to make Ad-ID the industry standard by January 1, 2014.


IDEAlliance® Announces Support of Ad–ID

Monday, 24 September 2012

IDEAlliance® Announces Support of Ad–ID as the Industry Standard for Commercial Ad Coding

Alexandria, VA — In support of its members need for a singular, consistent, and seamless asset identification process, IDEAlliance® announced its endorsement of Ad-ID as the standard for digital advertising coding. As a leading developer of widely adopted specifications and best practices in media production,


Important Notice Regarding Change in Ad-ID Pricing and Service

Friday, 16 November 2012

This notice is to inform you that effective December 17, 2012, there will be a material change in pricing, as well as in Ad-ID programs and service. 


Under the new pricing model, 75% of current customers will pay less. Credits will be carried over from year to year, and the prefix cost will be $500, down from $1,500. In addition, small advertisers who spend less than $5 million in all media per year can use their agency’s or commercial producer’s prefix. 


Ad-ID, the time is now, an editorial by ANA President / CEO Bob Liodice

Monday, 15 October 2012

There are no more excuses for not employing a universal standard for coding advertising assets 

- By Bob Liodice, President and CEO, ANA

In late summer 2012, the ANA’s Board of Directors unanimously voted to make Ad-ID the industry standard for all advertising asset coding by January 2014. Enough with all the industry excuses for not employing Ad-ID. There are no more valid reasons, no more lame excuses, and no rationale for deferring the broad scale adoption of Ad-ID. None.


Ad-ID announced as a key component of JPC-SAG-AFTRA Clearinghouse Initiative

Thursday, 18 October 2012

To: JPC Authorizers - SAG and AFTRA Television Commercials Contracts
From: JPC Counsels: Douglas J. Wood and Stacy K. Marcus
Re: JPC-SAG-AFTRA Clearinghouse Initiative

As you are aware, for the last several years, the industry and SAG-AFTRA have been jointly engaged in a progressive study to investigate, develop and build a GRP-based residual system as an alternative to the current residual payment model under the SAG Television + AFTRA Television Commercials Contracts.