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Ad-ID’s Geller: Tagging Ads Is No Longer a Luxury

Monday, August 8, 2016

Chief growth officer talks about why some companies are still on the sidelines

A joint partnership from the American Association of Advertising Agencies (4As) and the Association of National Advertisers (ANA), Ad-ID was born with the idea of making the advertising supply chain more efficient. Ad-ID’s standard allows for the identification of ad assets across every media platform.