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Enforcement

We have our own system that generates unique codes and holds metadata. Why can't we feed the number and the metadata to whatever systems the union dictates and not use Ad-ID?

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The Ad-ID system contains, and will feed the standardized data required by the clearinghouse. Ad-ID is the sole standard commercial identifier which will be accepted. Ad-ID does have the ability to integrate with other systems so that information required by internal systems can transfer seamlessly.

How is it validated that we are using an Ad-ID code and not creating our own?

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Ad-ID will be able to compare advertisers that have registered codes in the Ad-ID system against a master list of advertisers.  Unless the Ad-ID code is in the Ad-ID system, the Clearinghouse will not recognize it. It must match up. So creating your own is equivalent to not using one at all and violates the requirement.