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Commercial Definition

Do I have to re-slate all commercials that I may use past March 31, 2014 that I have already produced?

As long as the commercial is not edited or changed in any manner that makes it a "new" commercial under the contract, it may never need to be reslated. Nonetheless, it would be a good policy to do so.

Is union work in mobile apps covered by the Collective Bargaining Agreement (CBA)?

Only if the produced creative can be classified as a "commercial" under the collective bargaining agreement.  While the odds are that apps are not covered, it would have to be determined on a case by case basis.

Does the agreement make any distinction about "Direct Response" commercials?

This depends upon the nature of the production. If a direct response offer is produced as an infomercial, sometimes called a long-form commercial, it is not covered by the collective bargaining agreement. On the other hand, if a direct response offer is made in, e.g., a :30 format and aired on television, it would be a covered commercial.  The best policy is to use Ad-ID on all assets to be certain reports that do need to be filed will be free from errors.

Do we need to use Ad-ID for ads containing union talent which are running outside of the United States?

If you are paying any of the actors union rates, e.g., a celebrity in an overscale contract or payment of the foreign use rates in the collective bargaining agreements, you must use Ad-ID.