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Interoperability White Papers

There have been several papers written on the topic of media and entertainment interoperability:

  • Metadata for Addressable Advertising (2018) (PDF)
  • Ad Clouds (2018) (PDF)
  • Five Use Cases for Video Ad Serving (2017) (PDF)
  • A Pipe Dream No More: Advertising Workflows Have Come of Age (2013) (PDF)
  • The Pipe Dream Becomes Real: Advertising Workflows Come of Age (2012) (PDF)
  • The Life of a Commercial (2012) (PDF)
  • Smooth Asset Workflows, Bigfoot, and UFOs (2011) (PDF)
  • Are Fully Digital Workflows A Pipe Dream? (2009) (PDF)
  • The Elephant in the Room: a look at content identification (2009) (PDF)

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