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Ad-ID lives at the center of a rapidly-evolving industry. The Ad-ID Blog presents our insights and commentary on a variety of topics. Stay informed with us, and learn how we can impact your business.

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Tuesday, 01 April 2014
The SAG-AFTRA/JPC commercials contract mandates that all commercials produced for television, radio and digital platforms featuring union talent must use Ad-ID as the sole standard commercial identifier.

"Industry Grace period" Expires

Tuesday, 01 April 2014

Ad-ID Becomes Industry Standard for Union-Signed Commercials.


Ad-ID and the New SAG-AFTRA Contract

Tuesday, 21 May 2013

By Harold S. Geller, Chief Growth Officer of Ad-ID


CIMM-TAXI: The Roadmap for Marketing and Communication Interoperability - Harold S Geller

Wednesday, 24 April 2013

Last Thursday, I had the privilege of being on a panel called "YOUR TAXI IS WAITING: Implementing a UPC Code to Track Content and Ads Across Platforms" at the Second Annual Cross-Platform Video Measurement Summit, sponsored by the Coalition for Innovative Media Measurement (CIMM).

This panel discussed the final report of a two-year effort sponsored by CIMM, called Trackable Asset Cross-Platform Identification (TAXI). We will look back upon this report as the turning point in reducing cross-platform media complexity, and unleashing untold innovation for the benefit of marketers.


About Ad-ID's Media Supplier of the Year Award - Harold Geller

Friday, 01 March 2013

On Wednesday January 30th 2012, Ad-ID, was awarded the Media Magazine, Media Supplier of the Year award; the selection criteria put emphasis on creating innovation in the industry.

It was a great honor to be joined at the awards dinner by Ad-ID team members, and customers.


The Marketing Supply Chain Needs to Link Up - Harold Geller

Wednesday, 14 December 2011

We have all heard the phrase, "A chain is only as strong as its weakest link." Truth is, in the current marketing supply chain weak links abound! To successfully create a supply chain which transforms an antiquated linear view to the more apt supply web which a more three dimensional network of partners.


Smooth Asset Workflows, Bigfoot, and UFOs - Harold Geller

Wednesday, 16 November 2011

{Bigfoot wants to know: "People have been trying to identify me for decades. How tough can it be to accurately identify commercial spots and programs?"}

We all have a nagging feeling all three could exist. Many would like to believe they could be real. All we need is some proof. Hard evidence. Something that could tangibly demonstrate that their existence is at least possible.


"The Holy Grail… Supply Chain Excellence" - Harold Geller

Sunday, 13 February 2011

Supply chain leadership means more than low costs and efficiency—it requires an advanced ability to shape and respond to shifts in demand with innovative products and services. Value chain performance translates to productivity and market share leadership.

When I think about efficiency, profitability, and growth within our industry, I immediately question our current practices. I am afraid we may be squandering opportunities for supply chain excellence.


Defining an Advertising Supply Chain - Harold Geller

Thursday, 13 January 2011

Players in the media business (such as broadcasters, program producers/distributors, ad agencies and commercial producers) don't believe that technologists can integrate all of their systems; in addition, many technologists don't believe that these players know, or care enough. Both are mistaken, of course. This leads to a bit of a chicken-and-egg situation as it applies to a marketing and communications supply chain, and the efficiencies they promise.