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Ad-ID lives at the center of a rapidly-evolving industry. The Ad-ID Blog presents our insights and commentary on a variety of topics. Stay informed with us, and learn how we can impact your business.

The Marketing Supply Chain Needs to Link Up - Harold Geller

Wednesday, 14 December 2011

We have all heard the phrase, "A chain is only as strong as its weakest link." Truth is, in the current marketing supply chain weak links abound! To successfully create a supply chain which transforms an antiquated linear view to the more apt supply web which a more three dimensional network of partners.

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Smooth Asset Workflows, Bigfoot, and UFOs - Harold Geller

Wednesday, 16 November 2011

{Bigfoot wants to know: "People have been trying to identify me for decades. How tough can it be to accurately identify commercial spots and programs?"}

We all have a nagging feeling all three could exist. Many would like to believe they could be real. All we need is some proof. Hard evidence. Something that could tangibly demonstrate that their existence is at least possible.

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"The Holy Grail… Supply Chain Excellence" - Harold Geller

Sunday, 13 February 2011

Supply chain leadership means more than low costs and efficiency—it requires an advanced ability to shape and respond to shifts in demand with innovative products and services. Value chain performance translates to productivity and market share leadership.

When I think about efficiency, profitability, and growth within our industry, I immediately question our current practices. I am afraid we may be squandering opportunities for supply chain excellence.

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Defining an Advertising Supply Chain - Harold Geller

Thursday, 13 January 2011

Players in the media business (such as broadcasters, program producers/distributors, ad agencies and commercial producers) don't believe that technologists can integrate all of their systems; in addition, many technologists don't believe that these players know, or care enough. Both are mistaken, of course. This leads to a bit of a chicken-and-egg situation as it applies to a marketing and communications supply chain, and the efficiencies they promise.

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