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Ad-ID lives at the center of a rapidly-evolving industry. The Ad-ID Blog presents our insights and commentary on a variety of topics. Stay informed with us, and learn how we can impact your business.

Comcast AdDelivery Integrates with Ad-ID by Diana Ovalle

Tuesday, 01 November 2016
Comcast AdDelivery, which powers advertising distribution and management processes, integrated with Ad-ID in July 2016. AdDelivery is set up as a Selective External Access vendor on Ad-ID, allowing the AdDelivery team to retrieve individual code records, including related metadata, directly from the Ad-ID system.
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Ad-ID FAQs by Christine Donnelly

Tuesday, 01 November 2016
Answers to some frequently asked questions about Ad-ID.
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VAST Webinar FAQs by Lindsay Smith

Tuesday, 01 November 2016
Answers to some frequently asked questions about VAST 4.0.
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Top Trade Groups Join Forces to Standardize Distribution Specs for Video Ads

Tuesday, 01 November 2016
Historic Effort Will Help Advertisers, Agencies, and Production Houses Streamline Cross-Platform Video Delivery Leading trade associations serving the advertising, marketing, and video technology industries are joining forces in a historic bid to create new guidelines for simplifying the distribution of digital video ads throughout the ad production sector.
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Advertising Community Stands to Benefit from ATSC 3.0 by Harold Geller

Wednesday, 20 July 2016
The Advanced Television Systems Committee (ATSC) is an international organization developing standards for digital television. ATSC 3.0 is the next generation of local television, Internet Protocol delivery of local broadcast, which is expected to start rolling out in 2018.
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Gaining Efficiencies with Integrations by Diana Ovalle

Wednesday, 20 July 2016
Ad-ID has set up system integrations with a number of industry organizations, which allow them to view Ad-ID codes and the related metadata on a permission basis. These integrations help companies eliminate the need to rekey advertising information and provide efficiency by lowering the human effort involved in sharing data between and among systems.
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Ad-ID FAQs by Christine Donnelly

Wednesday, 20 July 2016
Answers to some frequently asked questions.
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A VAST Improvement for Video Ads by Jarrett Wold

Wednesday, 20 July 2016
In January 2016 the Interactive Advertising Bureau released VAST 4.0, an update to its Video Ad Serving Template for delivering video ads across multiple platforms (over-the-air, online, over-the-top, mobile, place-based).
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Ad-ID Introduces Complete External Access (CEA) by Diana Ovalle

Wednesday, 20 July 2016
The Complete External Access (CEA) feature of Ad-ID launched in January 2016. Complete External Access provides approved companies with access to all Ad-ID codes and metadata in the Ad-ID system.
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Ad-ID Streamlines Process for Ad Consortium by Mark Egmon

Wednesday, 20 July 2016
Working smarter is the core idea behind the Ad Consortium, a coalition of companies in the advertising supply chain that provide services for trafficking and distributing advertising and for procuring, tracking, and paying for the use of talent and licensed elements in an advertising asset.
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