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Ad-ID lives at the center of a rapidly-evolving industry. The Ad-ID Blog presents our insights and commentary on a variety of topics. Stay informed with us, and learn how we can impact your business.

Gaining Efficiencies with Integrations by Diana Ovalle

Wednesday, 20 July 2016
Ad-ID has set up system integrations with a number of industry organizations, which allow them to view Ad-ID codes and the related metadata on a permission basis. These integrations help companies eliminate the need to rekey advertising information and provide efficiency by lowering the human effort involved in sharing data between and among systems.
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Ad-ID FAQs by Christine Donnelly

Wednesday, 20 July 2016
Answers to some frequently asked questions.
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New Ad-ID Pricing Structure, Effective July 1

Monday, 20 April 2015
Effective July 1, 2015, there will be a change in Ad-ID pricing; under the new pricing model, 96% of current customers will pay less.
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Common Ad-ID Misconceptions

Wednesday, 16 July 2014
Ad-ID continues to grow and gain traction in the industry. The system provides essential tracking and measurement tools that benefit marketers and the entire industry. As more organizations adopt Ad-ID throughout their processes, there are a few common misconceptions about the system.
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Ad-ID White Paper

Thursday, 03 July 2014

Lots of great and innovative things are happening in the Marketing and Communications supply chain relating to cross-platform advertising, and much has been written about how complex it has gotten.  This new Ad-ID white paper outlines the savings and opportunities that are enabled by leveraging unique coding, and description of ads, using Ad-ID. This is especially important given the SAG-AFTRA mandate governing commercial production that went into effect April 1, 2014.

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Ad-ID Sign Up Checklist

Tuesday, 01 April 2014
The SAG-AFTRA/JPC commercials contract mandates that all commercials produced for television, radio and digital platforms featuring union talent must use Ad-ID as the sole standard commercial identifier.
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"Industry Grace period" Expires

Tuesday, 01 April 2014

Ad-ID Becomes Industry Standard for Union-Signed Commercials.

http://bit.ly/1eqbkj6


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Ad-ID and the New SAG-AFTRA Contract

Tuesday, 21 May 2013

By Harold S. Geller, Chief Growth Officer of Ad-ID

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CIMM-TAXI: The Roadmap for Marketing and Communication Interoperability - Harold S Geller

Wednesday, 24 April 2013

Last Thursday, I had the privilege of being on a panel called "YOUR TAXI IS WAITING: Implementing a UPC Code to Track Content and Ads Across Platforms" at the Second Annual Cross-Platform Video Measurement Summit, sponsored by the Coalition for Innovative Media Measurement (CIMM).

This panel discussed the final report of a two-year effort sponsored by CIMM, called Trackable Asset Cross-Platform Identification (TAXI). We will look back upon this report as the turning point in reducing cross-platform media complexity, and unleashing untold innovation for the benefit of marketers.

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About Ad-ID's Media Supplier of the Year Award - Harold Geller

Friday, 01 March 2013

On Wednesday January 30th 2012, Ad-ID, was awarded the Media Magazine, Media Supplier of the Year award; the selection criteria put emphasis on creating innovation in the industry.

It was a great honor to be joined at the awards dinner by Ad-ID team members, and customers.

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