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Ad-ID lives at the center of a rapidly-evolving industry. The Ad-ID Blog presents our insights and commentary on a variety of topics. Stay informed with us, and learn how we can impact your business.

Two More Companies Approved for CEA

Wednesday, 01 February 2017

Ad-ID is proud to announce that two new companies, Comcast Technology Solutions and Nielsen, have recently been approved for Complete External Access (CEA). Comcast Technology Solutions connects broadcast and digital distribution to deliver market-ready products and services across multiple platforms; Nielsen measures and monitors what consumers watch and buy on a global and local basis. Both companies are working to integrate CEA with their processes.

Comcast Technology Solutions and Nielsen join the following companies approved for CEA:

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VAST Webinar FAQs by Lindsay Smith

Tuesday, 01 November 2016
Answers to some frequently asked questions about VAST 4.0.
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Top Trade Groups Join Forces to Standardize Distribution Specs for Video Ads

Tuesday, 01 November 2016
Historic Effort Will Help Advertisers, Agencies, and Production Houses Streamline Cross-Platform Video Delivery Leading trade associations serving the advertising, marketing, and video technology industries are joining forces in a historic bid to create new guidelines for simplifying the distribution of digital video ads throughout the ad production sector.
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Ad-ID Consortium Gains Momentum by Mark Egmon

Tuesday, 01 November 2016
The Ad Consortium is off to a strong start. New members have joined this collaboration of stakeholders who play key roles in creating, distributing, tracking, and paying for ad content. The group strives to streamline ad scheduling and distribution as well as to integrate the tracking of talent and licensed element use and payments across advertising assets.
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CIMM and Ad-ID: Working Together Toward a More Effective, Efficient, and Open Future for Cross-Platform Measurement by Jane Clarke

Tuesday, 01 November 2016
As the media and advertising industry’s R&D arm, CIMM has a unique relationship with Ad-ID. CIMM focuses on advancing cross-platform measurement with a dual mission: to help spur technologies that improve the efficiencies and effectiveness of cross-platform and cross-device measurement and to help industry players reach a consensus on ways that the value of the content and advertising we collectively produce can best be maximized.
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Comcast AdDelivery Integrates with Ad-ID by Diana Ovalle

Tuesday, 01 November 2016
Comcast AdDelivery, which powers advertising distribution and management processes, integrated with Ad-ID in July 2016. AdDelivery is set up as a Selective External Access vendor on Ad-ID, allowing the AdDelivery team to retrieve individual code records, including related metadata, directly from the Ad-ID system.
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Ad-ID FAQs by Christine Donnelly

Tuesday, 01 November 2016
Answers to some frequently asked questions about Ad-ID.
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A VAST Improvement for Video Ads by Jarrett Wold

Wednesday, 20 July 2016
In January 2016 the Interactive Advertising Bureau released VAST 4.0, an update to its Video Ad Serving Template for delivering video ads across multiple platforms (over-the-air, online, over-the-top, mobile, place-based).
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Ad-ID Introduces Complete External Access (CEA) by Diana Ovalle

Wednesday, 20 July 2016
The Complete External Access (CEA) feature of Ad-ID launched in January 2016. Complete External Access provides approved companies with access to all Ad-ID codes and metadata in the Ad-ID system.
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Ad-ID Streamlines Process for Ad Consortium by Mark Egmon

Wednesday, 20 July 2016
Working smarter is the core idea behind the Ad Consortium, a coalition of companies in the advertising supply chain that provide services for trafficking and distributing advertising and for procuring, tracking, and paying for the use of talent and licensed elements in an advertising asset.
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