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Ad-ID lives at the center of a rapidly-evolving industry. The Ad-ID Blog presents our insights and commentary on a variety of topics. Stay informed with us, and learn how we can impact your business.

Dynamic Ad Insertion Meets a Growing Need

Wednesday, 01 February 2017

Technology is driving a need for more flexibility in the TV advertising industry. Consumers now expect to be able to research, compare, and buy products with a few clicks, and advertisers need to keep pace. To reach their increasingly tech-savvy audience, TV advertisers should prepare to be more flexible in how and when they deliver their messaging.

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Ad-ID FAQs

Wednesday, 01 February 2017


1. The billing information on the invoice I received from Ad-ID is wrong. How do I update the invoice with the correct billing information?

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Joining Forces to Tackle Challenges in Cross-Platform Video Advertising

Wednesday, 01 February 2017

The advertising industry is seeing a convergence between “traditional” linear/broadcast TV and digital video (video delivered over the internet to mobile, desktop, and OTT devices). Advertisers are now looking to run campaigns across all media with the goal of reaching their target audiences without having to worry about running and managing campaigns on separate platforms.

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Two More Companies Approved for CEA

Wednesday, 01 February 2017

Ad-ID is proud to announce that two new companies, Comcast Technology Solutions and Nielsen, have recently been approved for Complete External Access (CEA). Comcast Technology Solutions connects broadcast and digital distribution to deliver market-ready products and services across multiple platforms; Nielsen measures and monitors what consumers watch and buy on a global and local basis. Both companies are working to integrate CEA with their processes.

Comcast Technology Solutions and Nielsen join the following companies approved for CEA:

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VAST Webinar FAQs by Lindsay Smith

Tuesday, 01 November 2016
Answers to some frequently asked questions about VAST 4.0.
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Top Trade Groups Join Forces to Standardize Distribution Specs for Video Ads

Tuesday, 01 November 2016
Historic Effort Will Help Advertisers, Agencies, and Production Houses Streamline Cross-Platform Video Delivery Leading trade associations serving the advertising, marketing, and video technology industries are joining forces in a historic bid to create new guidelines for simplifying the distribution of digital video ads throughout the ad production sector.
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Ad-ID Consortium Gains Momentum by Mark Egmon

Tuesday, 01 November 2016
The Ad Consortium is off to a strong start. New members have joined this collaboration of stakeholders who play key roles in creating, distributing, tracking, and paying for ad content. The group strives to streamline ad scheduling and distribution as well as to integrate the tracking of talent and licensed element use and payments across advertising assets.
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CIMM and Ad-ID: Working Together Toward a More Effective, Efficient, and Open Future for Cross-Platform Measurement by Jane Clarke

Tuesday, 01 November 2016
As the media and advertising industry’s R&D arm, CIMM has a unique relationship with Ad-ID. CIMM focuses on advancing cross-platform measurement with a dual mission: to help spur technologies that improve the efficiencies and effectiveness of cross-platform and cross-device measurement and to help industry players reach a consensus on ways that the value of the content and advertising we collectively produce can best be maximized.
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Comcast AdDelivery Integrates with Ad-ID by Diana Ovalle

Tuesday, 01 November 2016
Comcast AdDelivery, which powers advertising distribution and management processes, integrated with Ad-ID in July 2016. AdDelivery is set up as a Selective External Access vendor on Ad-ID, allowing the AdDelivery team to retrieve individual code records, including related metadata, directly from the Ad-ID system.
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Ad-ID FAQs by Christine Donnelly

Tuesday, 01 November 2016
Answers to some frequently asked questions about Ad-ID.
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