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What important databases are you referring to in the Q&A?

Ad-ID is part of a bigger project known as the Clearinghouse Initiative.  The Clearinghouse Initiative has the goal of creating common digital identifiers for all media silos -- talent payments, programs, networks, stations, etc. so that all monies spent in the silos can be audited and tracked in an efficient and accurate manner.  This will result in better measurement of ROI and reduce the number of claims from actors.