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What happens if no code is assigned at the time of hiring the SAG/AFTRA actors? For many cases, codes are not usually assigned to a commercial until footage is edited and approved.

Failing to assign an Ad-ID code before hiring will not delay production. However, when paperwork needs to be filed with the union, e.g., Pension & Health Fund contributions, the Ad-ID will be required. So the earlier in the production process that it is assigned, the less likely there will be mistakes in processing and tracking.