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Industry Involvement & Support

Industry Involvement

Ad-ID is a Principal Member and a member of the Board of Directors of the Advanced Media Workflow Association (AMWA). AMWA's mission is to lead the media industry worldwide in developing and advancing the use of standards and technology that enable more effective networked media workflows.

Ad-ID is the sponsor of AMWA Application Specification AS-12 “The Commercial Delivery Format.” The format combines the highest quality video, audio and closed-captioning. At the core of the commercial delivery format is the digital commercial slate, which includes the standardized descriptive information about ads that Ad-ID provides including advertiser, product, commercial title, and other essential data.

Ad-ID is a Leadership Circle member and serves on the Board of Directors of the PLUS Coalition (PLUS). PLUS is an international non-profit standards organization for all industries involved in creating, distributing, using and preserving images. The PLUS Coalition provides industry standards and tools that simplify and facilitate the communication and management of image rights. 

SMPTE Sustaining Member

Ad-ID is a Bronze level Sustaining Member of The Society of Motion Picture and Television Engineers (SMPTE) which was founded to advance theory and development in the motion imaging field. Today, SMPTE serves its members with the latest technology information and education on a rapidly changing industry. SMPTE also is an accredited and globally-respected industry standards-setting body.
Ad-ID is a strategic partner in nextPub an important initiative hosted by IDEAlliance. The goal of nextPub is to foster the development of next-generation publishing tools by embracing emerging technologies, developing best practices and establishing industry standards to make multi-channel publishing simple and efficient.

Industry Support

Support for Ad-ID is growing across all media platforms.

Media Support

  • All National & Cable TV Networks, as well as Local TV stations in the U.S. support Ad-ID

Association Support

  • Advanced Media Workflow Association (AMWA)
  • Association of Independent Commercial Producers (AICP)
  • Interactive Advertising Bureau (IAB)
  • Interactive Television Alliance (ITA)
  • International Digital Enterprise Alliance (IDEAlliance)
  • Radio Advertising Bureau (RAB)
  • Syndicated Network Television Association (SNTA)
  • Television Bureau of Advertising (TVB)
  • Traffic Directors Guild of America (TDGA)
  • Video Advertising Bureau (VAB)
  • And more